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Acquisition eats the margin
CPMs climb year after year. If most of your revenue is first orders, you are renting customers from Meta at a worse rate every quarter.
Pattern seen in most audited storesRequest a free profit-leak audit. I read your store's real numbers myself and name the one leak costing you the most margin. No pitch, no software, no obligation.
Free. No pitch. A real person reads your numbers.
Every store leaks differently, but the bleed almost always hides in one of three places. The audit tells you which one is yours, and what it costs you.
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CPMs climb year after year. If most of your revenue is first orders, you are renting customers from Meta at a worse rate every quarter.
Pattern seen in most audited stores~0 in 4
For many D2C brands only a fraction of buyers ever return. Everyone else is paid for twice: once to acquire, once to replace.
Typical repeat-purchase reality0%
When the only reactivation lever is a bigger coupon, every winback quietly trades margin for vanity revenue. It compounds.
Margin given away on autopilotNo email needed to play. You get a directional read first, then decide if you want the real audit, done by a human, on your actual numbers.
The quick check uses aggregate D2C benchmarks, not your data. The free audit replaces it with your real numbers.
Roughly, what does the store do a month?
Ballpark is fine. This only sizes the estimate.
How many customers ever come back?
Repeat purchase rate, if you know it.
Gut feeling: where is it leaking?
Founders usually suspect the right place.
Reading the pattern…
Stores like yours typically leak
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Directional estimate from aggregate D2C benchmarks, not your data. The free audit replaces this with your store's real numbers, found by a human, not a model.
I have received your submission and I will personally reach out within 24 hours. The full leak map lands in your inbox within 72. Check spam just in case, then is next on my list.
Grab a 20-minute slot and walk me through the store yourself. The audit jumps the queue.
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Plus two minutes to request it and your store URL. No card, no call required, no pitch hiding at the end. If the audit finds nothing big, I tell you that too.
The audit runs on what is publicly visible plus a few questions, which is exactly why it is safe to say yes to.
Name, email, URL. That is the whole form. Takes less time than reading this section.
Storefront, offer structure, retention flows, ad footprint. A human read, not an automated report with your logo on it.
Leak map plus Loom in 72 hours. What you do with it, with me or without me, is entirely up to you.
I build retention systems for Shopify brands, which means I spend my days inside exactly the data most stores never look at: what happens after the first purchase. The audit exists because almost every founder I talk to is paying for growth on the front end while margin quietly walks out the back.
It is free because it is the most honest first conversation two people in this business can have. If the leak is big and you want help fixing it, we can talk. If not, you keep the map. Either way you know where the money goes.
The audit named a leak we had been staring past for a year. No fluff, no upsell at the end, just here is where it hurts and here is what to do first.
I expected a generic report. What arrived read like someone had actually walked through our store as a customer, because he had.
Ask them yourself. I will happily make the intro.
No. The audit arrives as a document and a Loom, no call required. If you want to talk afterwards, that is your move to make, not mine. Nobody follows up with a sequence of eight emails.
Because it is the best possible introduction. Some founders take the map and fix things themselves, which is fine. Some ask me to build the fixes with them, which is how I earn. Either outcome beats cold outreach.
Your store URL and answers to a few questions over email. No dashboard access, no API keys, no seats. The audit works from what is publicly visible plus what you choose to share.
I reply personally within 24 hours and the full audit lands within 72. If a week is ever busy enough that I cannot keep that promise, I tell you before you wonder, not after.
Then you get a short note saying exactly that, and you have lost two minutes. It happens, some stores are genuinely tight. Most are not.
Every month the leak runs is margin you never get back. The audit is free, human, and 72 hours away.